Notes

Marketing, Branding & Ibiza

What we're seeing, what works, and what we'd tell a friend starting out. Written for the businesses we actually work with.

What the island's businesses should actually be doing between October and April, while everyone else goes quiet.

A guide for Ibiza hotels and agroturismos on what their feed should really be doing, beyond pretty pictures.

A logo is not a brand. Here's the difference, and why it costs businesses more than they realise.